When planning a fundraiser for a nonprofit organization it\u2019s important to analyze your\u00a0NonProfit Event Revenue Streams<\/strong>. In your analysis you can uncover ways to maximize funds being raised and offer guests varying price points to participate. But not only does your analysis provide you insights from a budget perspective, it also provide you with critical information to ensure the experience you\u2019re creating fits your audience. Does the experience motivate your guests to participate and give, or does it turn them off?<\/p>\n I\u2019ve heard over and over from clients, \u201cit\u2019s important not to leave anything on the table,\u201d yes that is one way of thinking. But being strategic is the best way of approaching the experience.\u00a0 First, you and your stakeholders need to come to an agreement on what type of fundraiser you\u2019re going to focus. Are you looking to raise funds, raise friends or raise awareness.\u00a0 This is the first key step in creating your NonProfit event strategic plan. After everyone decides the type of experience your organization needs to create with this event, you\u2019re now able to state the event purpose.\u00a0 In my article,\u00a0Events With A Purpose<\/a>, I review information on the best approach to creating an event purpose.\u00a0Keeping in mind you are working to raise fund on all three types of events, after all it\u2019s a NonProfit Fundraiser, you still need to decide what is the primary focus.<\/p>\n If you\u2019re looking at raising friends, you\u2019ll want to minimize the revenue streams. If you\u2019re looking to raise awareness, you many not have any other income streams other than sponsorships\/ticket sales. If you\u2019re looking to raise funds, you\u2019ll need to ensure you have a variety of revenue streams, from sponsorship, ticket sales, auctions, raffles, raise the paddle and others. But taking it a step further, what is your strategy to ensure these revenue streams are maximized?<\/p>\n To increase sponsorships\/tickets sales, I encourage clients to consider honoring someone in the community that has an infinity to their organization. Someone that has gone above and beyond to help shape the organization over the years. By getting creative on your honoree, it opens up another avenue of revenue. Individuals and organizations will be likely to buy sponsorship and tickets to show their support of the honoree. It opens the doors to organizations and individuals you may not have had access too before. And, it helps to build the event from year to year. Keep in mind, it\u2019s now your job to \u201csell\u201d these newbies to want to join and support your organization going forward, but keep in mind, 75% of these attendees won\u2019t come back, because the next year you\u2019ll have a new honoree. This is where post-event marketing is critical to moving that 25% return rate to 35% or more.<\/p>\n When looking at your NonProfit Event Revenue Streams, you need to consider the price points, allowing guests to select how much they would want to give that best fits in their budget. One way to incentivize guests is create a match program. Approach one of your annual sponsors and ask if they would be interested in creating a match program to announce at your event. It not only gives additional recognition to your sponsor, it can incentivize a guest to give something, knowing that their gift will be doubled.<\/p>\n Revenue enhancers, like auctions, raffles and others need to be easy to access. Using technology allows guests to freely donate on their smartphones and anonymously. There are many other great benefits of using auction apps at your fundraiser, notifications, messages about upcoming program elements, etc. Don\u2019t be afraid to get creative with current technologies to help boost revenue. Raffles are now effectively being managed on these platforms to account for guests that may not carry cash, but want too participate in the 50\/50 raffle using their credit\/debit cards.<\/p>\n Finally, think of other revenue strategies outside of the evening. Include community wide initiatives through social media campaigns leading up to the event. Not only are you marketing the event itself, but you can garner revenue from a campaign for individuals that may want to give, but can\u2019t make the evening. If you\u2019re having a popular band perform, offer tickets to their upcoming concert in your area. If you have a celebrity keynote speaker, sell opportunities for guests to attend a VIP pre or post event reception with the celebrity. Be sure to check your local laws for rules and regulations on raffles and contests, as it varies from state to state.<\/p>\n Thinking creatively, creating a revenue strategy, can help you reach that finish line and help you achieve your NonProfit Event Revenue Streams successfully.<\/p>\n